Speedy are the UK’s leading hire provider with the widest range of tools, specialist hire equipment, plant and support services – everything for every job!

We have an exciting fixed term (maternity cover) position for a Marketing Manager. This role is responsible for developing and executing marketing plans and campaigns plan to grow the Training division and customer base – across the full range of marketing channels.

Key Accountabilities

• Development and execution of a range of marketing activities that support the Marketing Plan for the portfolio of courses available from the training business for both B2B and B2C customer base
• Implementation of targeted propositions and campaigns to attract, grow and retain the market share and share of wallet of our training customers
• Working with the customer and market insights team to develop in-depth knowledge of the target customer groups and competitors
• Support the development of the training brand and standardising of all assets across the business
• Working with key stakeholders to develop and implement promotions that are fully tracked and measurable. Ensuring the customer journey is front of mind across all channels
• Working with the wider marketing department to create a contact strategy to maximise cross-selling opportunities and uplift
• Working with the Group Customer Experience Manager to understand the customer journey and experience to enable improvements to be implemented

Activities will include:

• Tactical campaign planning and execution to key audiences (both B2b and B2C)
• Provision of sales and ops marketing toolkits
• Day to day management of the training proposition and campaigns, constantly reviewing performance and recommending improvements
• Content creation and maintenance of the digital and social platforms
• Support the business strategy from a marketing point of view 
• Development and launch of digital and social channels e.g. Website, App, Training Management System
• Partnership with the sales functions to ensure a joined-up approach to campaign activities, ensuring assets are up to date and will support customer growth and conversion
• Continue building marketing database in HubSpot with inbound activities, and support the sales and ops team in using the CRM system

What you’ll need:

• Customer-led approach
• Experienced Marketer (min 5-7 years) with sound knowledge across marketing activities and integration of all channels to deliver campaigns (off-line, online etc)
• Digital Marketing and Website Development experience 
• Knowledge of different CRM systems (for example Salesforce, HubSpot, Dynamics)
• High level of attention to detail
• Collaborative and good stakeholder management to deliver campaigns (internal and external stakeholders)
• Able to multi-task running a number of activities at any one time
• Good presentation development and execution skills
• Demonstrates diligence, stamina, drive and enthusiasm.
• Bright, creative and enthusiastic champion for the brand.

In return, we offer a competitive salary with contributory pension scheme, 21 days annual leave (plus bank holidays pro-rata) entitlement discretionary bonus scheme and life assurance. In addition, you will be able to take advantage of our fantastic Salary Extras benefits scheme, offering cycle to work and various other discounts on a wide range of goods and services.