
Following the investment in the Speedy Express refurbishment programme, the marketing team have been working with each depot to help provide a communications plan to support see them through the upheavel and its impact on customers.
With the latest phase of 13 depots complete, our depots teams in Chelmsford, Colchester and Wandsworth have been inviting their local customers in to come and visit their new look depot.
As each depot refurbishment has completed a marketing campaign has launched comprising flyers, banners and social media advertising to help to ensure customers, old and new, all know about the depot reopening and it’s brand new look.
The depot teams have been delighted with the positive impact their refurbishment has had, with customers commenting daily on the improved look and feel of the depots.
As Damion Lowe, manager at our Preston depot commented in the last Up To Speed magazine “Staff facilities are so much better and customers have been impressed with the new look, which has really boosted team morale”
On the back of this, marketing recently contacted the other depot managers to find out what feedback/comments they’d received. Mark Smith at our Wigan depot added “The new refurb has improved perception of Speedy and led to many positive comments from new and exisiting customers”. He even added that customers, after initially speaking to the nearby HSS, have spotted our new look and come in to see what we can offer, often leading to a contract for Speedy instead.
As part of the campaigns we’ve used online advertising to help promote each refurbished depot, with paid for Facebook adverts being launched for 2 weeks at a time to reach customers and prospects around the local areas, showcase the work done at the depot and introduce the experienced team on hand to help with any queries.
Overall this advertising has generated good traffic and impressions for each individual depot; some posts have even led to some interesting comments being posted on the state of happiness of some of the featured depot managers.
A separate element published via our social media channels was a prize draw at each depot for customers who called to collect orders after the refurb had been completed. If you follow our Twitter, Facebook or LinkedIn accounts, you’ll see some of the lucky winners who have won a range of great prizes from Makita Drill sets to bundles of Stanley tools and Scruffs workwear!
The next stage of the ‘SEP’ is due to take place shortly with the intention of starting a comms plan for the chosen depots before the work has taken place, ensuring all customers are up to date every step of the way.
Keep an eye out for further updates later this year!
- 2022
- August 2022 (4)
- July 2022 (15)
- June 2022 (18)
- May 2022 (15)
- April 2022 (11)
- March 2022 (6)
- February 2022 (8)
- January 2022 (2)
- 2021
- December 2021 (8)
- November 2021 (12)
- October 2021 (1)
- September 2021 (1)
- August 2021 (3)
- July 2021 (3)
- June 2021 (4)
- May 2021 (1)
- April 2021 (1)
- March 2021 (2)
- February 2021 (3)
- January 2021 (7)
- 2020
- December 2020 (2)
- November 2020 (5)
- September 2020 (4)
- June 2020 (3)
- May 2020 (1)
- March 2020 (2)
- February 2020 (1)
- January 2020 (1)
- 2019
- 2018
- 2017
- December 2017 (1)
- November 2017 (2)
- October 2017 (1)
- September 2017 (1)
- August 2017 (4)
- July 2017 (4)
- June 2017 (5)
- May 2017 (2)
- April 2017 (2)
- March 2017 (1)
- January 2017 (11)
- 2016
- December 2016 (3)
- November 2016 (1)
- October 2016 (1)
- August 2016 (2)
- July 2016 (3)
- June 2016 (2)
- May 2016 (7)
- February 2016 (1)
- 2015
- 2014
- September 2014 (1)
- August 2014 (3)
- July 2014 (14)
- June 2014 (1)
- May 2014 (10)
- April 2014 (19)
- March 2014 (1)
- February 2014 (2)
- January 2014 (1)
- 2013
- November 2013 (4)
- October 2013 (1)
- September 2013 (18)
- August 2013 (2)
- July 2013 (2)
- June 2013 (1)
- May 2013 (6)
- April 2013 (5)
- March 2013 (8)
- February 2013 (1)
- January 2013 (2)
- 2012
- December 2012 (1)
- November 2012 (2)
- October 2012 (5)
- September 2012 (2)
- August 2012 (3)
- July 2012 (4)
- June 2012 (6)
- May 2012 (6)
- April 2012 (6)
- March 2012 (2)
- February 2012 (2)
- January 2012 (1)
- 2011
- December 2011 (4)
- November 2011 (2)
- October 2011 (4)
- September 2011 (1)
- July 2011 (6)
- June 2011 (15)
- May 2011 (5)
- April 2011 (1)
- March 2011 (6)
- February 2011 (1)
- 2010


